The cost of AI licenses is skyrocketing. In 2025, we have spent over €25,000 on internal AI licenses. Our calculations estimate that we could be paying up to €130,000 per year, as the prices of licenses and features increase. This money could be reinvested in innovation, growth, and talent.
Why we're bringing AI in-house with NVIDIA DGX Spark
That's why we've made a bold move: we've acquired several NVIDIA DGX Sparks to bring our AI operations in-house to empower teams and innovate faster.
Slashing our AI licensing costs
Instead of paying recurring fees for cloud-based AI services, we now run our own AI workloads on dedicated NVIDIA DGX Spark hardware.
Each DGX Spark can host up to 128 dedicated workspaces, which means that 128 team members can access powerful AI tools without the need for expensive external licenses.
By replacing third-party subscriptions with internal, self-hosted AI, we're not just saving money; we're gaining control over our infrastructure, data, and workflows.
Typical enterprise AI license
€100-€250+
per user/month. Recurring costs that scale with your team.
Internal Spark workspace
€0 recurring license cost
After initial hardware investment.
Sustainable innovation
We're turning those license fees into a one-time hardware investment, with dramatically lower ongoing costs. This isn't just about budgeting—it's about sustainability and long-term innovation.
Cumulative AI spend: SaaS vs Spark
Annual cost comparison
Scaling AI workloads asynchronously
100,000+
SEO-optimized landing pages
We're using our Sparks to build pages for motiveMarket.com, all generated in the background without tying up our team's time or cloud resources.
This kind of automation lets us scale content, marketing, and data operations in ways that would be prohibitively expensive with traditional AI licensing models.
Massive batch processing
Generate thousands of landing pages, reports, or marketing assets overnight.
Always-on innovation
Our team of <em>imagineers</em> can experiment, prototype, and deploy new ideas without worrying about budget overruns.
No usage-based billing
Unlike cloud AI, there's no per-token or per-task fee—just the cost of running the hardware.
Pre-configured solutions for every industry
We're not just using the NVIDIA DGX Spark for our own needs. We're exploring how to configure these machines for specific industries.
Whether they're schools, universities, law firms, or clinics, we can pre-load the DGX Spark with tailored AI workflows, tools, and security settings.
The result? A plug-and-play AI appliance that dramatically lowers the barrier to entry for organizations that want to innovate but don't have the resources to build their own AI infrastructure.
Plug-and-play AI
Pre-configured for your industry, ready to deploy in minutes.
Avoid costly licensing
Instead of paying for licenses, you pay a fraction of the cost for access to a fully managed, self-hosted AI solution.
Sustainable innovation
Reduce reliance on big tech and build a future-proof AI strategy.
What can you do with self-hosted AI from Empathy AI?
With Empathy AI, your team can unlock new possibilities.
Invent freely
Create new products and services without worrying about AI licensing costs.
Experiment at scale
Strategize and use batch processing to automate repetitive tasks.
Custom workflows
Build tailored solutions for your industry, from education to healthcare to legal.
Own your data
Maintain control over your infrastructure, avoiding risks and costs of cloud-based AI.
Sustainable growth
Build on a private, self-hosted and sustainable AI infrastructure.
Want to reimagine your AI strategy?
Empathy AI is the proof that you don't have to rely on big tech to innovate with AI. By bringing AI in-house with NVIDIA DGX Spark, you can slash costs, scale operations, and build a future-proof infrastructure.
Whether you're a startup, a school, or a global enterprise, the DGX Spark is your gateway to sustainable, self-hosted AI innovation.
Do you think you're ready to make the move to self-hosted AI?
Let's chat