About Empathy AI
AI at the service of genuine empathy
Empathy AI was born from the pursuit of creating human-centered, sustainable, and ethical AI, with a disruptive approach to AI infrastructure, architecture, and productization.
As part of Empathy Holdings, we're building a privacy-first AI ecosystem that redefines how search, discovery, and customer interaction work by enhancing, not replacing, our existing solutions.

A new paradigm in AI
Empathy AI is built on a foundation of ethical AI, ensuring that all developments are grounded in privacy-by-design methodologies and align with our core values of sovereignty, transparency, and sustainability.
Our Vision
Defending genuine empathy by de-anthropomorphizing AI.
Empathy AI envisions a world where technology protects and amplifies genuine human empathy and does not simulate it—systems designed to understand context, not to perform emotions.By recognizing AI for what it truly is—a powerful tool, not a human counterpart—, we seek to cultivate a future where people trust and interact with the information they search in a way that is truly human-centered.
Our Mission
Building an ethical, sustainable, and privacy-first AI that enhances discovery, encourages curiosity, and respects data sovereignty.
Empathy AI's mission is to empower people and brands to navigate content, product catalogs, data insights, and much more intuitively while promoting transparency, sustainability, and responsible innovation. We focus on designing AI that integrates seamlessly into daily experiences as a trusted tool —not a substitute for human judgment—, ensuring it strengthens decision-making, deepens understanding, and preserves the essence of empathy while remaining true to its nature as technology.
Our Values
We believe AI should serve people; not the other way around.
Ethics
We build AI that acts responsibly, guided by fairness, accountability, and respect for human values. Every decision and interaction is rooted in integrity.
Transparency
We design AI that is comprehensible and explainable, fostering trust and ensuring people always know how data and algorithms work.
Sustainability
We integrate environmental responsibility into every layer of our infrastructure, proving that technological progress and ecological balance can coexist.
Privacy
Privacy is not optional; it's foundational. We empower people and brands with control, consent, and clarity over their data, upholding trust in every interaction.
Human-centric innovation
Empathy drives our innovation. We design AI that complements human intelligence and capacity, enhances understanding, and creates meaningful, intuitive experiences.
Curiosity
We champion exploration and continuous learning, embedding curiosity into our AI systems so they evolve intelligently and adapt to ever-changing needs.
Our commitment to responsible AI
Engaged in building AI technology that feels and serves people
AI responsibility is woven into every layer of how we design, build, and deploy technology. Responsible AI implies developing systems that are transparent, fair, built with integrity and precision, environmentally conscious, and socially valuable.
We believe that genuine empathy cannot be simulated; it must be nurtured and protected. Our commitment is to create AI that enhances human understanding and aligns innovation with purpose, benefiting both people and the planet.
Protect genuine empathy
We commit to designing AI that safeguards authentic human connection and supports meaningful, reciprocal interactions.
Human-centered engagement
We commit to ensuring AI interactions are transparent, intuitive, respectful, and designed to foster people's trust, understanding, and joy.
Privacy & data sovereignty
We commit to defending people's and brands' control over personal data while maintaining governance over AI compute. Data is processed in private cloud environments, with total transparency into provenance, consent, and compliance.
Responsible oversight
We commit to designing and managing our AI systems responsibly, with human oversight, clear accountability, and openness about how decisions are made.
Objecthood & non-anthropomorphism
We commit to treating AI as a computational system —a tool, not a human— avoiding claims of sentience, empathy, or human-like behaviors.
Sustainability
We commit to prioritizing energy-efficient infrastructure and environmentally conscious AI deployment.
Technical integrity & transparency
We commit to ensuring AI is robust, secure, reliable, and performs consistently in real-world conditions. We maintain radical transparency about limitations, provenance, and the systemic nature of AI outputs.
Continuous reflection
We commit to fostering ongoing evaluation, learning, and adaptation as technology, ethics, and society's needs evolve, cultivating critical thinking, epistemic humility, and curiosity in all AI interactions.
Sustainable AI computing
Our commitment to sustainability is not just a trendy slogan; it's visible in the very walls around us. Our headquarters are located in Asturias' first net-zero energy bioclimatic building, rooting our mission in a living example of what responsible innovation looks like.
High-performance GPUs
We operate a self-hosted, dedicated GPU infrastructure that efficiently and sustainably accelerates model training and enables real-time inference capabilities.
Privacy-first LLMs
Our specialized AI models process data locally on our private infrastructure, ensuring that sensitive information remains secure while reducing unnecessary cloud energy consumption.
Scalable cloud-native services
Our cloud-native AI inference services scale seamlessly with your needs, maintaining security, compliance, and minimal environmental impact.
Foundational AI search for product and content
Empathy AI offers advanced solutions for both product discovery and content search across all Empathy Holdings brands. Designed to adapt to diverse search intents, Empathy AI search capabilities seamlessly connects people with the products and information they search; making every search journey intuitive, meaningful, and contextually rich.
These capabilities are powered by ongoing AI-based projects, developed in our Labs — Empathy AI's innovation hub, where new search and discovery technologies are prototyped, tested, and refined.
Empathy AI
Leading the future of ethical, human-centric AI solutions
As a foundational platform, Empathy AI sets the stage for the next generation of AI-driven search solutions. Integrated with all the Empathy Holdings' brands and focused on ethical, sustainable, and privacy-conscious innovation, Empathy AI is not just a technological leap forward but a reaffirmation of our commitment to building technology that serves people.
Join us in shaping AI that respects, learns, and connects responsibly.